The prescription brings them in. The rest of the shop is where you compete.
Front-of-shop sales are the genuinely contested part of a pharmacy, and they are exactly what a points card is for. Dispensing stays out of it entirely.
14 days free, and no card to start.
Your reward
10 euro off front-of-shop
Staff scan this and key in what was spent. The balance updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
One point per euro on front-of-shop. Ten euros back at two hundred.
Five percent, on the lines where you set your own margin and a supermarket two streets away is selling the same bottle. It costs nothing on the half of the basket you cannot discount anyway.
Where to start
Points
Earn per euro spent, spend points on rewards.
Basket sizes vary and the reward should track spend rather than footfall. Keep the programme on front-of-shop lines and the clinical side of the business never touches it.
Also worth running here
- CashbackA percentage back as credit for next time.
- BirthdayA reward that arrives on the day.
What changes at the counter.
- Front-of-shop gets loyalty of its own
- Skincare, vitamins, baby and sun care are the contested part of the basket, and the only part the programme needs to touch.
- Dispensing is untouched
- Loyalisto is not in the payment path and records nothing about a prescription. It runs beside your systems, never inside them.
- Repeat purchases get a reminder
- A customer buying the same supplement every month can be reminded on the card when the month is up, which is a service as much as it is marketing.
“We cannot put a loyalty scheme on dispensing.”
So do not. Run the programme on front-of-shop only. Loyalisto has no connection to your dispensing software, takes no payment and stores nothing about a prescription, because it does not sit in the transaction at all. What it holds is a name, a points balance and the consents the customer gave you.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to pharmacies. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.