Book the next appointment before they leave the chair.
A colour client is six weeks of predictable margin. The gap between appointments is where salons quietly lose people, and a card that counts visits is the cheapest way to close it.
14 days free, and no card to start.
Your reward
Free conditioning treatment
Staff scan this once per visit. The card updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Six appointments, and the seventh comes with a free treatment.
A treatment costs you product and twenty minutes, not a cut off your column rate. It is the reward with the best ratio of perceived value to real cost in the whole trade.
Where to start
Visits
Count visits rather than spend.
Appointments are the unit here, not spend. Counting them tells you the one thing that matters, which is how long it has been since the last one.
Also worth running here
- TiersSilver, gold, and a reason to climb.
- ReferralBoth sides get something when a friend joins.
What changes between appointments.
- The gap becomes visible
- You can see which clients are past their usual six weeks. That is the exact moment they are deciding whether to rebook or try the new place.
- The reminder does not cost an SMS
- A message pushed to the card shows on the lock screen, and every plan includes a monthly allowance of them.
- Referral stops being an awkward ask
- A client who likes their colour tells someone anyway. A referral programme gives both of them something for it without anyone having to raise it at the desk.
“Our clients already book with us. What does a card add?”
It shows you the ones who have stopped. A booking system tells you who is coming in; it does not flag the client who was every six weeks for two years and is now at ten. That person is the one you are actually losing, and reaching them costs nothing.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to hair salons. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.