Book the next appointment before they leave the chair.
A color client is six weeks of predictable margin. The gap between appointments is where salons quietly lose people, and a card that counts appointments is the cheapest way to close it.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Six appointments, and the seventh comes with a free treatment.
A treatment costs you product and twenty minutes, not a discount on the service itself. It is the reward with the best ratio of perceived value to real cost in the whole trade.
Where to start
Stamp card
Buy ten, the eleventh is on you.
One appointment, one stamp. Spend is not the unit here, because a trim and a full color are both a chair for an afternoon, and what you need to know is how long it has been since the last one.
Also worth running here
- VIP tiersSilver, gold, and a reason to climb.
- ReferralCustomers earn a reward for the friends they bring.
What changes between appointments.
- The gap becomes visible
- You can see which clients are past their usual six weeks. That is the exact moment they are deciding whether to rebook or try the new place.
- The reminder does not cost an SMS
- A message pushed to the card shows on the lock screen, and the plan includes 200 of them every month.
- Referral stops being an awkward ask
- A client who likes their color tells someone anyway. A referral program rewards the client for it without anyone having to raise it at the desk.
“Our clients already book with us. What does a card add?”
It shows you the ones who have stopped. A booking system tells you who is coming in; it does not flag the client who was every six weeks for two years and is now at ten. That person is the one you are actually losing, and reaching them costs nothing.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to hair salons. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.