Give people a reason to buy from the shop, not the tab they left open.
Online is cheaper and it never closes. What it cannot do is recognise a customer and hand them something for coming back. Loyalty is the part of retail the internet is worst at.
14 days free, and no card to start.
Your reward
15 euro off your next order
Staff scan this and key in what was spent. The balance updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
One point per euro. Three hundred points is fifteen euros off.
Set the threshold at about two average baskets, so the reward is reachable on the second visit and not the sixth. A balance the customer can never spend is worse than no programme at all.
Where to start
Points
Earn per euro spent, spend points on rewards.
Two or three visits a year, each worth real money. Points keep a balance alive between them, which a stamp card never does when the gap is five months long.
Also worth running here
- TiersSilver, gold, and a reason to climb.
- CoalitionPro and upOne card shared across neighbouring businesses.
What changes on the shop floor.
- The balance follows them home
- Someone who spends ninety euros walks out with ninety points on their phone. That balance is the reason the next purchase happens here rather than in a browser tab.
- You learn what a good customer is worth
- Spend and visit history sit against each customer, so the top of the list becomes a fact rather than a feeling about who comes in a lot.
- A new collection has somewhere to land
- A message to the card reaches people who have already bought from you, which outperforms any list you could buy or any post that has to fight an algorithm.
“Our customers buy twice a year, not twice a week.”
Then points beat stamps outright. A ninety euro basket earns ninety points whether it lands in March or October, and the balance is still on the card when they come back. The card also keeps your shop on their phone in between, which is the part a paper receipt cannot do.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to retail and boutiques. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.