A wash is a five-minute decision made at a set of traffic lights.
Nobody researches a car wash. They go to the one they remember, and a card saying the next wash is free is a very effective way to be the one they remember.
14 days free, and no card to start.
Your reward
Free premium wash
Staff scan this once per visit. The card updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Eight washes, the ninth is free.
The marginal cost of one more wash is water, chemical and a few minutes of a machine you have already bought. Almost no other trade gets to offer a reward this visible for this little.
Where to start
Stamp card
Buy ten, the eleventh is on you.
One wash is one stamp, whatever the driver paid. It is the fastest thing to explain on a sign at the entry, and a sign at the entry is your entire marketing department.
Also worth running here
- Punch codeA daily code, for when scanning is awkward.
- Paid membershipPro and upA subscription with members-only perks.
What changes on the forecourt.
- The decision is made before the traffic lights
- A driver sitting on six of eight stamps will pass two other washes to finish the card.
- Nobody has to get out of the car
- A daily punch code on a sign at the entry lets the driver add the stamp themselves, which matters when it is raining and your attendant is outside in it.
- The subscription question answers itself
- Once you can see who washes weekly and who washes twice a year, you know exactly which of them to offer a monthly plan to.
“Our customers stay in the car and the attendant is outside in the rain.”
Then do not scan anything. Run a punch code: a code that changes each day, printed on a small board at the entry. The driver types it into their own card from the seat and the stamp lands. No handover, no phone passed through a window.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to car washes. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.