A wash is a five-minute decision made at a red light.
Nobody researches a car wash. They go to the one they remember, and a card saying the next wash is free is a very effective way to be the one they remember.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Eight washes, the ninth is free.
The marginal cost of one more wash is water, chemical and a few minutes of a machine you have already bought. Almost no other trade gets to offer a reward this visible for this little.
Where to start
Stamp card
Buy ten, the eleventh is on you.
One wash is one stamp, whatever the driver paid. It is the fastest thing to explain on a sign at the entry, and a sign at the entry is your entire marketing department.
Also worth running here
- PointsEarn per dollar spent, spend points on rewards.
- ReferralCustomers earn a reward for the friends they bring.
What changes on the lot.
- The decision is made before the stoplight
- A driver sitting on six of eight stamps will pass two other washes to finish the card.
- Nobody has to get out of the car
- The driver holds the pass up to the glass and your attendant scans it from where they are standing. No handover, no phone passed through a window.
- The subscription question answers itself
- Once you can see who washes weekly and who washes twice a year, you know which drivers are worth offering your own monthly plan to.
“Our customers stay in the car and the attendant is outside in the rain.”
Then nothing changes hands. The driver opens the pass and holds it against the window, your attendant points a phone at it from outside, and the stamp lands. If it is too wet for a camera to focus, the twelve characters printed under the code can be typed in instead.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to car washes. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.