A stamp card for your cafe that nobody leaves at home.
Your regulars already carry their phone everywhere. Put the card in it, and the tenth coffee stays a reason to walk past the place on the corner.
14 days free, and no card to start.
Your reward
Free filter coffee
Staff scan this once per visit. The card updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Ten coffees, the eleventh is free.
Most cafes land on nine or ten. Under eight and you give away margin you did not need to. Over twelve and nobody reaches the end, which is worse than having no card at all.
Where to start
Stamp card
Buy ten, the eleventh is on you.
Coffee is bought at one price point, several times a week. Counting visits is simpler than counting euros, and the card fills fast enough that people actually finish it.
Also worth running here
- VisitsCount visits rather than spend.
- BirthdayA reward that arrives on the day.
What changes behind the counter.
- The card does not go through the wash
- Paper stamp cards live in a back pocket until laundry day. A pass in Apple Wallet or Google Wallet is still there in March, with the count intact.
- You find out who the regulars actually are
- Not the faces you recognise, the people who come four times a week. That list is sorted by visits, and you can send a message to the top of it.
- A quiet Tuesday gets a nudge, not a discount for everyone
- A message to the card lands on the lock screen, and you pick who gets it. You are not cutting margin on the people who were coming in anyway.
“We are slammed between eight and ten. Will this slow the queue down?”
One scan, roughly two seconds, and it happens while the drink is being made rather than at the till. Your staff type nothing and look nobody up. If even that is too much at peak, run a punch code instead: a code on a small card by the till that the customer enters into their own phone.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to cafes. What changes between trades is how often people come back and what they spend when they do.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.