Ten loaves in, and the eleventh is on the house.
Bread is a daily habit, so the card fills fast and the reward arrives while the habit is still forming. That is the whole argument for a bakery, and it is a stronger one than most trades get.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Ten loaves, the eleventh is free.
A customer buying bread three times a week finishes that card in three and a half weeks. Almost no other trade can complete a loyalty card inside a month, which is why so few of them work.
Where to start
Stamp card
Buy ten, the eleventh is on you.
A $4 baguette and a $40 cake both count as one visit, and visits are the thing you want more of. The reward costs you one loaf in eleven, which prices in without anyone noticing.
Also worth running here
- PointsEarn per dollar spent, spend points on rewards.
- BirthdayA reward that arrives on the day.
What changes in the shop.
- The card fills before anyone forgets it exists
- Most loyalty programs die in the gap between joining and the first reward. At three visits a week there is barely a gap.
- The morning line does not slow down
- One scan per customer, done while the bag is being folded. There is nothing to type in and no account to look up.
- A regular who drifts off hears where they stand
- The people who buy pastry every week already have your card on their phone. When one of them has not been in for a month, you can send them where their card stands, or that they are a stamp or two from the reward.
“Half our sales are under five dollars. Is a loyalty card worth the trouble?”
That is precisely the case for a stamp card rather than points. The stamp counts the visit, not the basket, so the baguette and the birthday cake are worth the same to the customer while costing you very different amounts. A daily customer is worth several hundred dollars a year, and the reward is one loaf.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to bakeries. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.