Every sixth cut free, counted on the phone he already has out.
Barbering is the most repeatable trade there is. A man who likes his cut comes back every three or four weeks for years. The card only has to make sure it is your chair.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Five cuts, the sixth is free.
At four-week intervals that is a free cut a little over twice a year, or one in six given away. Against a client who would otherwise drift to the place that opened down the road, that is cheap.
Where to start
Stamp card
Buy ten, the eleventh is on you.
A cut is the same price every time, so a stamp is the honest unit. Five and the sixth is free is a rule anyone on the floor can repeat from memory.
Also worth running here
- ReferralCustomers earn a reward for the friends they bring.
- BirthdayA reward that arrives on the day.
What changes at the chair.
- No card to reprint
- Cardboard punch cards cost money, get lost, and get filled in with a borrowed stamp. A pass on a phone cannot be.
- Walk-ins count too
- Nothing depends on a booking. The sign-up code is taped to the mirror, so a walk-in adds the card in the chair, and every cut after that is one scan of his phone.
- A quiet regular gets a nudge
- Send the regulars who have not been in for a month how close their card is to a free cut. They see it on their phone rather than on a sign outside.
“Half my customers walk in without booking anything.”
Nothing here touches a booking system, because there is nothing to integrate. The sign-up code sits on the mirror and he scans it once to get the card. After each cut you scan his phone, and the count is on it whether he booked three weeks ago or walked past the window ten minutes ago.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to barbershops. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.