Sell the bike once, then service it for the next eight years.
The margin is not in the frame, it is in the fittings, the tune-ups and the third set of tyres. A card that rewards servicing is a card that keeps the workshop busy through the winter.
14 days free, and no card to start.
Ready to redeem
Free winter service
Staff scan this and key in what was spent. The balance updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
One point per euro across the shop, and a free tune-up at four hundred.
A fourteen hundred euro bike puts fourteen hundred points on the card the day it leaves. The first service, which the customer was going to postpone, is suddenly something they have already paid for.
Where to start
Points
Earn per euro spent, spend points on rewards.
One purchase here can be worth a hundred in a cafe. Points carry that value forward into the workshop instead of letting it evaporate the moment the customer rides away.
Also worth running here
- CashbackA percentage back as credit for next time.
- TiersSilver, gold, and a reason to climb.
What changes in the workshop.
- The sale is the start of the balance
- Points earned on the bike become credit against servicing, which is the part of the relationship that actually repeats.
- Winter has a reason to exist
- The customers sitting on unspent points are exactly the list to tell about an off-season overhaul at a quiet time of year.
- Parts and labour earn the same as frames
- Points run across the whole shop, so the customer buying tubes, tyres and a bike fit is rewarded for the work that carries the best margin.
“Most of our revenue is one big purchase, not repeat visits.”
That is the reason to run points rather than stamps. The big purchase creates a balance the customer wants to spend, and the only place to spend it is your workshop. It converts a one-off sale into a reason to come back three times a year.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to bike shops. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.