Sell the bike once, then service it for the next eight years.
The margin is not in the frame, it is in the fittings, the tune-ups and the third set of tires. A card that rewards servicing is a card that keeps the workshop busy through the winter.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
One point per dollar across the shop, and a free tune-up at four hundred.
A fourteen hundred dollar bike puts fourteen hundred points on the card the day it leaves. The first service, which the customer was going to postpone, is suddenly something they have already paid for.
Where to start
Points
Earn per dollar spent, spend points on rewards.
One purchase here can be worth a hundred in a cafe. Points carry that value forward into the workshop instead of letting it evaporate the moment the customer rides away.
Also worth running here
- VIP tiersSilver, gold, and a reason to climb.
- ReferralCustomers earn a reward for the friends they bring.
What changes in the workshop.
- The sale is the start of the balance
- Points earned on the bike become credit against servicing, which is the part of the relationship that actually repeats.
- Winter has a reason to exist
- The customers sitting on unspent points are exactly the list to send their balance to at a quiet time of year, when a service is the obvious thing to spend it on.
- Parts and labor earn the same as frames
- Points run across the whole shop, so the customer buying tubes, tires and a bike fit is rewarded for the work that carries the best margin.
“Most of our revenue is one big purchase, not repeat visits.”
That is the reason to run points rather than stamps. The big purchase creates a balance the customer wants to spend, and the only place to spend it is your workshop. It converts a one-off sale into a reason to come back three times a year.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to bike shops. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Trades and servicesReferral and repeat work, started from the invoice.