Points, for baskets that are never the same size.
A stamp card treats a ten dollar visit and a hundred dollar visit the same. Points do not. They earn on what was actually spent, and the balance travels on the pass in the phone your customer already carries.
Get a quoteThe loop, in four moves.
- 1
Earn
Staff scan the card and key in what was spent. Points land on the rate you wrote, and that is the whole interaction.
- 2
Accumulate
The balance sits on the pass in their phone, next to the next reward they can reach.
- 3
Redeem
They pick something off your catalog. The points come off and the balance drops.
- 4
Repeat
Having a balance is a reason to come back here instead of the place next door.
Three numbers, and the program is written.
- The rate
- One point per dollar spent, or five, or whatever keeps the arithmetic easy at the counter.
- A minimum spend
- Anything under the floor you set earns nothing, so a chewing gum sale does not move a balance.
- The redemption rate
- How many points buy a dollar off the bill when a customer spends their balance at the counter. It is the other half of the rate.
Two of them decide what it costs you: the rate points come in at, and the rate they go out at. The gap between those two is the discount you are handing back, and you can work it out before anybody joins.
An example catalog, from a bookstore
- 100A tote bag
- 250Any paperback in the store
- 600A hardcover of your choice
You choose the thresholds and what sits at each one. The pass shows the balance and the next reward within reach, so the catalog does the selling.
What you can turn.
The balance is on the card
The number they care about sits on the pass, not behind a login. Nobody has to ask a staff member how close they are.
Pick what they are called
Points, stars, credits, coins or tokens. You pick the unit when you set the program up, and the pass in their phone uses that word.
Adjust a balance by hand
A manager can add points to a card or take them off from the customer record. The adjustment needs a written reason, and it lands in the same log as every scan.
Who is close and who is gone
The customer view counts who is near a reward, who has one ready to claim, and who has not been in for thirty days.
Tiers run on the same balance
Managed and aboveA tier program earns on the same rate and promotes a customer when their lifetime total passes a threshold you set. Bronze, silver, gold, in your own words.
It can run beside a stamp card
Points in the shop, a stamp card at the counter. Separate programs, one dashboard, one scanner. Starter carries 1 rewards program, and the plans above carry more.
Points or a stamp card?
Pick points when what people spend varies: a hardware store, a garden center, an auto shop, a bookstore. Pick a stamp card when almost every visit is the same purchase, because counting to six is easier to explain across a counter than a points rate. Whichever you choose, its numbers can change later, and every card already issued picks them up.
Give the balance somewhere to live.
Set an earning rule and a catalog, and the pass does the rest. You see your own card before you pay.