Turn a good first dinner into a table you can count on.
Diners rarely come back because the food was good. They come back because something reminded them. A card in their wallet is that reminder, and sending one does not cost you a discount.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
One point per dollar. Two hundred points takes a course off the check.
At a fifty dollar average that is a reward on the fourth visit, and if the course you give away costs you eight dollars to put on a plate, it has cost you four percent of what they spent. Set the threshold against your own average cover, not against somebody else on the same street.
Where to start
Points
Earn per dollar spent, spend points on rewards.
Check sizes swing from a twelve dollar lunch to a ninety dollar dinner for two. Points reward the size of the check, which a stamp card cannot do without paying out on the cheapest table in the room.
Also worth running here
- VIP tiersSilver, gold, and a reason to climb.
- BirthdayA reward that arrives on the day.
What changes on the floor.
- You stop guessing at the second visit
- The card records every visit, so the table that came once in April and never again is visible instead of invisible.
- Slow nights come with a list attached
- Instead of a board outside offering everyone a discount, you send the people who have eaten here before, and have not been in for a month, the points balance waiting on their card.
- Joining costs the server nothing
- The sign-up code goes on the check presenter, and the diner adds the card themselves while the card reader is on its way over. After that, whoever takes payment scans the card and enters the total.
“Tables turn in ninety minutes and the server is already carrying three things.”
Joining happens without the server: the sign-up code sits on the check presenter or prints on the receipt, and the diner adds the card themselves. Earning is one scan of the diner’s phone and the total typed in, done while the card is being run.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to restaurants. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.