Grooming is a standing appointment, or it is nothing.
A dog needs the same cut every six to eight weeks for its whole life. Miss two appointments and the owner has found somebody else, so the card exists to keep the next one in the diary.
14 days free, and no card to start.
Your reward
Free nail trim and ear clean
Staff scan this once per visit. The card updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Five grooms, and the sixth includes the nails and ears free.
Ten minutes of your time against an owner who books six visits ahead instead of three. The add-ons are the right reward here because they cost you labour you already have on the day.
Where to start
Visits
Count visits rather than spend.
Eight appointments a year at a price that barely varies. Counting appointments is what keeps the eighth one from quietly going missing.
Also worth running here
- BirthdayA reward that arrives on the day.
- ReferralBoth sides get something when a friend joins.
What changes between grooms.
- The next appointment is the whole business
- A dog is groomed every six to eight weeks for a decade. The card is there to make sure that gap never stretches to twelve.
- You remember the dog, not just the owner
- The card is in the owner’s name, and the reward can land on the dog’s birthday. It is the one marketing message nobody minds receiving.
- Referral runs in the park
- Owners talk to owners about who cuts well. A referral programme puts something on both cards when one of those conversations turns into a booking.
“We only see each dog eight times a year.”
Eight visits at sixty euros is a customer worth around five hundred euros a year, and one who is booked years in advance if you keep them. You are not trying to raise the frequency, you are trying not to lose the eighth visit, and that is a far easier problem.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to pet groomers. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.