Grooming is a standing appointment, or it is nothing.
A dog needs the same cut every six to eight weeks for its whole life. Miss two appointments and the owner has found somebody else, so the card exists to keep the next one on the calendar.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Five grooms, and the sixth includes the nails and ears free.
Ten minutes of your time against an owner who books six visits ahead instead of three. The add-ons are the right reward here because they cost you labor you already have on the day.
Where to start
Stamp card
Buy ten, the eleventh is on you.
Eight appointments a year at a price that barely varies, so one groom is one stamp. Counting them is what keeps the eighth from quietly going missing.
Also worth running here
- BirthdayA reward that arrives on the day.
- ReferralCustomers earn a reward for the friends they bring.
What changes between grooms.
- The next appointment is the whole business
- A dog is groomed every six to eight weeks for a decade. The card is there to make sure that gap never stretches to twelve.
- You remember the dog, not just the owner
- The card is in the owner’s name, and the reward can land on the dog’s birthday. It is the one marketing message nobody minds receiving.
- Referral runs in the park
- Owners talk to owners about who cuts well. A referral program credits the owner who sent them when one of those conversations turns into a booking.
“We only see each dog eight times a year.”
Eight visits at sixty dollars is a customer worth around five hundred dollars a year, and one who is booked years in advance if you keep them. You are not trying to raise the frequency, you are trying not to lose the eighth visit, and that is a far easier problem.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to pet groomers. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.