The six-month check-up only happens if somebody remembers it.
Recall is the whole economics of a practice. A card in the patient’s wallet can carry the next date and put it on their lock screen, without a receptionist working down a list.
14 days free, and no card to start.
Your reward
Free hygiene visit
Staff scan this once per visit. The card updates itself.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Four check-ups kept, and the hygiene visit after is free.
Two years of attendance for the cost of one hygienist appointment. Against a patient who drifts off the register and costs you a recall campaign to replace, that is a good trade.
Where to start
Visits
Count visits rather than spend.
Run it on check-ups kept, not on money spent. The card becomes an attendance record the patient carries, which is the useful part, and it keeps the programme away from anything clinical.
Also worth running here
- BirthdayA reward that arrives on the day.
- ReferralBoth sides get something when a friend joins.
What changes at the front desk.
- Recall stops depending on a phone call
- The card can carry the next due date and remind the patient itself, which is cheaper and considerably less awkward than working down a call list.
- The patient holds their own record of attendance
- Four check-ups kept is visible to them, and a visible streak is a surprisingly strong reason to keep the fifth.
- The data stays where it should
- Records sit on servers in the EU, and a patient can see, export or delete their own from a link on the card.
“Is a loyalty card appropriate for a clinic?”
Treat it as recall rather than as a discount scheme, and it is. Most practices run it on attendance rather than spend, so nothing about it rewards a patient for buying treatment. Loyalisto never sits in the payment path and records nothing clinical.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to dental clinics. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.
- Trades and servicesReferral and repeat work, started from the invoice.