The members who stop showing up cancel three months later.
Attendance is the number that predicts renewal. Count check-ins on a card in the member’s wallet and you can see the drop-off while there is still time to do something about it.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Twelve sessions earns a pass to bring someone.
The reward costs you one visit from a non-member and hands you a warm introduction. It also goes to exactly the member most likely to talk the friend into joining, because they are in four times a week.
Where to start
Stamp card
Buy ten, the eleventh is on you.
One check-in, one stamp. Attendance predicts renewal better than anything on the billing side, and counting it turns retention into something you watch rather than something you find out about.
Also worth running here
- ReferralCustomers earn a reward for the friends they bring.
- BirthdayA reward that arrives on the day.
What changes on the gym floor.
- Attendance becomes a number you can act on
- Every check-in is a scan, so a member who has been twice this month instead of ten times shows up on a list before the cancellation email arrives.
- Milestones get marked
- A hundredth session is worth a message. It costs nothing to send and it is the kind of thing members screenshot.
- Class regulars separate from card holders
- You can see who trains and who only pays, which changes how you talk to each of them long before renewal comes up.
“We already have a membership system. Why add another one?”
This is not a membership system. It takes no payment, holds no schedule and does not care who your biller is. It counts attendance and rewards it, sitting beside whatever you already run. What it gives you that a billing system cannot is the gap: the member who has stopped coming, named on a list weeks before the autopay is canceled.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to gyms and studios. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- Trades and servicesReferral and repeat work, started from the invoice.