A plumber is judged on being called twice.
Trades live on repeat work and on recommendation. Both are things you can put on a card that stays in the customer’s wallet long after the invoice has been paid and the paperwork thrown away.
14 days free, and no card to start.
Both of you get
40 euro off your next call-out
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A friend scans this to join. The credit lands on both cards.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Both sides get forty euros off when a customer sends you a neighbour.
Eighty euros for a job you did not have to advertise for, from someone who arrived already trusting you. Compare that to the cost of a lead from any directory and it stops being a close call.
Where to start
Referral
Both sides get something when a friend joins.
You are hired on a recommendation far more often than on an advert. A referral programme pays for that recommendation on both sides, automatically, at the moment it converts.
Also worth running here
- CashbackA percentage back as credit for next time.
- VisitsCount visits rather than spend.
What changes after the job.
- The invoice becomes the sign-up
- Print the code on the paperwork you already hand over. They scan it once and your card, with your number on it, is on their phone.
- Recommendation gets paid for
- A referral programme puts something on both cards when a conversation over a fence turns into a job, without you ever having to ask for the favour.
- The second call-out is the profitable one
- You have already paid to win this customer. Credit towards the next visit is the cheapest possible way to make sure there is one.
“I do not have a counter for anyone to scan a QR code at.”
Put it on the invoice and on the van. The customer scans it from the paperwork you were handing over anyway, and after that your card is on their phone with your number attached. That is the real value: next time something leaks, they are not searching, they are tapping.
Loyalisto runs alongside any till: Square, SumUp, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to trades and services. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve euro lunch and a ninety euro dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsVisit counting that shows you who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Dental clinicsRecall that reminds the patient instead of the receptionist.
- Car washesA daily code the driver enters without leaving the seat.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.
- PharmaciesLoyalty on front-of-shop only, with dispensing untouched.