A plumber is judged on being called twice.
Trades live on repeat work and on recommendation. Both are things you can put on a card that stays in the customer’s wallet long after the invoice has been paid and the paperwork thrown away.
See your own card before you pay.
The pass sits in Apple Wallet and Google Wallet. There is nothing for your customer to install.
Forty dollars off the next service call for the customer who sends you a neighbor.
Forty dollars for a job you did not have to advertise for, from someone who arrived already trusting you. Compare that to the cost of a lead from any directory and it stops being a close call.
Where to start
Referral
Customers earn a reward for the friends they bring.
You are hired on a recommendation far more often than on an ad. A referral program pays the customer who made it, automatically, at the moment it converts.
Also worth running here
- PointsEarn per dollar spent, spend points on rewards.
- Stamp cardBuy ten, the eleventh is on you.
What changes after the job.
- The invoice becomes the sign-up
- Print the code on the paperwork you already hand over. They scan it once and your card, with your number on it, is on their phone.
- Recommendation gets paid for
- A referral program credits the card of the customer who sent them when a conversation over a fence turns into a job, without you ever having to ask for the favor.
- The second service call is the profitable one
- You have already paid to win this customer. Credit toward the next visit is the cheapest possible way to make sure there is one.
“I do not have a counter for anyone to scan a QR code at.”
Put it on the invoice and on the van. The customer scans it from the paperwork you were handing over anyway, and after that your card is on their phone with your number attached. That is the real value: next time something leaks, they are not searching, they are tapping.
Loyalisto runs alongside any register: Square, Clover, or a cash drawer and a notebook. There is no POS integration to do, nothing to install on your hardware, and nothing that breaks the day your card terminal changes.
The same card, set up for another trade.
Nothing here is specific to trades and services. What changes between trades is how often people come back and what they spend when they do.
- CafesStamp cards for a daily habit, filled in one scan while the drink is made.
- RestaurantsPoints that work across a twelve dollar lunch and a ninety dollar dinner.
- BakeriesA card that completes in under a month, because bread is bought three times a week.
- Retail and boutiquesPoints and tiers for baskets that are large and occasional.
- Hair salonsA stamp per appointment, and a list of who is past their usual six weeks.
- BarbershopsEvery sixth cut free, counted without a booking system.
- Gyms and studiosAttendance as the number that predicts renewal.
- Car washesOne scan through the window, and the ninth wash is free.
- Pet groomersKeeping the six-week groom from stretching to twelve.
- Bike shopsPoints from the bike that pay for the first service.